Wednesday, July 14, 2010

TripAdvisor is the World's Largest Travel Site

TripAdvisor now leads the way with the highest number of unique monthly visitors on its website – 35,382,000 unique visitors. The next largest travel website in the world is the world’s leading online travel agent - Expedia - with monthly traffic figures of 2,122,000 visitors less than TripAdvisor.

Thursday, July 8, 2010

Google Search Trends in Travel

Here are the top consumer trends in searching for travel from Jane Butler, Google’s industry director for travel.
  • Research intensity has been increasing steadily. Travelers are consuming more content online before booking a trip.
  • Google has seen a 15 percent increase in site visits and 30 percent increase in search clicks prior to booking
  • Over half of business and personal travelers interact with online travel videos in all stages of their travel planning.
  • Consumers are booking their trips online closer to the travel date.
  • Travelers are searching more for local, point-of-interest-based information around a destination while planning for and during a trip.
Get the full story at Travel Agent Central.