Facebook Graph Search will change the way people research travel.
According to Digital Travel Marketing company Vizergy, Here's what you can do to get ready:
What action should hotels take?
In short, build your fan base and have a consistently active and optimized Facebook page. The busier the Facebook page, the better your search results will be. Here are some specific ways to optimize your page:
- Make sure your hotel’s name, description and location is accurate and updated.
- Tag your hotel on every photo you post.
- Include keywords about your hotel in posts and comments.
- Maintain regular interaction with your fans through frequent posts and updates.
- Encourage past, present and future guests via property level and email communication to participate on Facebook.
- Incorporate special offers, contests, information on local attractions, etc. to increase interaction and shares amongst fans.
- Read more here
