Google still dominates....

A recent BBC article reported that Google 'users performed more than 37 billion searches via Google, more than all the other major search engines combined...'

Nothing new there - our recent e-marketing seminar emphasised Google's dominance and the importance of optimising for it.

What was interesting though was that "...the study revealed that most search activity happens in the Asia-Pacific region, which includes countries such as China, Japan and India.

More than 258 million unique users in the region carried out 20.3 billion searches in August, said comScore.

Europe had the second largest total of searchers (210 million), followed by North America (206 million)."

Indeed, that China's Baidu.com and Korea's NHN ranked alongside Google and Yahoo suggested that we start thinking of those search engines... and of region-specific ones as well.

The top search engines are:

Google sites 37 billion searches

Yahoo sites - 8.5 billion

Baidu 3.2 billion

Microsoft sites 2.1 billion

NHN 2 billion

eBay 1.3 billion

Time Warner 1.2 billion

Ask 743 million

Fox 683 million

Lycos 441 million

Total worldwide searches: 61 billion