e-marketing workshop

Presently preparing for tomorrow's e-marketing workshop. Here's the press release:

The Dominica Hotel & Tourism Association (DHTA) will sponsor an internet
marketing workshop titled “A Successful Approach to E-marketing", at the
Fort Young Hotel on December 5th at 9:30am. This initiative will coincide
with the launch of the new DHTA internet magazine or “webzine”. The DHTA
internet seminar will cover useful topics like designing an effective
website, how to market & promote your site, measuring the productivity of
your marketing initiatives, an effective web response system, the
appropriate reservation system for your operation, detecting internet fraud
plus much more.

This initiative was designed to help DHTA members to improve their overall
marketing and to optimize their marketing expenditures. The internet has
already transformed the leisure travel industry. It presently accounts for
the majority of holiday bookings; it is expected to dominate the industry
even more in the future. The web design and management team of Delphis will
join the successful, award winning team from Jungle Bay Resort & Spa to
share some “tricks of the trade” with other members of the Dominican tourism
industry. “This is the first time a successful Dominican hotel operator has
been willing to share such detailed marketing information with the rest of
the sector, and we are delighted to be part of it” says Steve McCabe of
Delphis. Sam Raphael and the Jungle Bay marketing team will provide
comprehensive information based on their cost effective, practical approach.

This is the first time the DHTA has been able to offer marketing training
using an actual working model as a guide.  Hoteliers, other tourism related
providers, persons considering tourism ventures and even other businesses
and persons that depend on international business would benefit immensely
from this presentation.