Do you need a Mobile version of your site?

This is a question that would have been answered with a resounding 'Yes!' some time ago. But now it's not so clear cut. The fact is, your typical smartphone is growing in capabilities by leaps and bounds, and nowadays the screens people use to browse your website from their phone are showing off your current site in all its glory.

If we look at a typical snapshot of traffic, you'll see that the sophisticated devices rule the roost. And these devices tend to have the larger screens. My Android sports a 3.7" screen, making viewing most websites A Good Experience.

What you do need is to know how your site performs on a mobile device. View your site and try navigating around it. Do those pretty menus work on a smartphone? What about that fancy Flash? Then delve into your analytics. Are your bounce rates worse for mobile devices? In short, experience your site from the POV of a mobile user of your site.