The large image at the top of the page is the 'cover photo', and can be at least 400 pixels wide but ideally 870x360. It is a great way to showcase your brand, be it a destination or a product, and to make an immediate impact on a visitor to your page.
See http://www.facebook.com/help/timeline/cover for more Q&As about the new cover photo feature. Bear in mind Facebook have a few restrictions on the cover photo image: see http://www.facebook.com/help/?faq=276329115767498 .
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