- Read the article here... Dirty Little Secrets of Search
Showing posts with label Search Engine Marketing. Show all posts
Showing posts with label Search Engine Marketing. Show all posts
Monday, February 14, 2011
Dirty Little Secrets of Search
A great article in The New York Times about Google Search... uncovering tricks used to gain top search engine positioning and discussing 'black hat' SEO techniques.
Tuesday, June 17, 2008
Key to search engine success: give people what they want
"
What is the one big thing that Google, Yahoo, Live Search and all the rest are trying to do? Deliver relevant search results. That’s it. That’s why people use the search engines they prefer, because it helps them find what they’re looking for. If it doesn’t, they’ll switch to another search engine. And if that one works out, it will likely become their “go to” search engine of choice, and as long as it continues to deliver good results, there’ll be no need to switch.
Now take a look at your web site. Is it the most relevant/informative/entertaining/fastest/easiest – or whatever metric matters to you and your audience – web site out there? If it isn’t, then no matter what your marketing department, sales team, CEO, stakeholders et al have to say about it, your web site doesn’t really deserve the #1 position on the SERPs, does it?
You might see some other web site at #1 that you think does not deserve to be there. The good news is, if they really don’t belong there, they probably won’t be able to maintain that position. The reason is simple; the search engines are competing to produce the most appropriate results for people – that’s how Google got to be #1. But if any search engine finds that their market share is dropping because they aren’t delivering the results, they’ve got a problem, so they’re regularly tweaking their algorithms to improve the results."
Friday, January 18, 2008
Best Practices in Search Marketing
More and more website owners are becoming involved in Search Marketing. It is a natural progression in the evolution of doing your business online.
Several years ago, many of our clients thought all they needed to do was put a website on the internet and the business would start flowing.
In our small market here in Dominica, that was actually sometimes the case! We had plenty of clients who received bookings the first day their websites went live. One key to this success was that their brand new website was linked in from our network of high-traffic Dominica sites, such as avirtualDominica.com, so it brought traffic to their door immediately.
But these days, as more and more businesses go online, the competition has increased and everyone must work a little harder to grab the attention of a prospective customer.
That's where search marketing comes in. You have a website, but how do you make sure it gets listed well in the search engines for your keywords and that it brings traffic and clients your way?
You must stick to our Three Golden Rules:
1) Know Your Keywords - Know what your best keywords are and integrate them into the content and titles of your pages.
2) Content is King - Good Content is essential. It's what your customer is searching for in order to decide whether or not he will buy your product or service.
3) Link Building - The age old idea of networking is still critical in today's electronic marketplace: get good quality links from other websites to yours. This increases the quality of the visitor who reaches you and ultimately helps drive your site higher in the search engine rankings.
If you need help with these services, there are many qualified marketers out there. Visit our corporate website for more information about Search Engine Marketing Services from Delphis.
Search Engine Marketing, or SEM, is defined by Wikipedia as a form of Internet Marketing that seeks to promote websites by increasing their visibility in the Search Engine result pages (SERPs).
Several years ago, many of our clients thought all they needed to do was put a website on the internet and the business would start flowing.
In our small market here in Dominica, that was actually sometimes the case! We had plenty of clients who received bookings the first day their websites went live. One key to this success was that their brand new website was linked in from our network of high-traffic Dominica sites, such as avirtualDominica.com, so it brought traffic to their door immediately.
But these days, as more and more businesses go online, the competition has increased and everyone must work a little harder to grab the attention of a prospective customer.
That's where search marketing comes in. You have a website, but how do you make sure it gets listed well in the search engines for your keywords and that it brings traffic and clients your way?
You must stick to our Three Golden Rules:
1) Know Your Keywords - Know what your best keywords are and integrate them into the content and titles of your pages.
2) Content is King - Good Content is essential. It's what your customer is searching for in order to decide whether or not he will buy your product or service.
3) Link Building - The age old idea of networking is still critical in today's electronic marketplace: get good quality links from other websites to yours. This increases the quality of the visitor who reaches you and ultimately helps drive your site higher in the search engine rankings.
If you need help with these services, there are many qualified marketers out there. Visit our corporate website for more information about Search Engine Marketing Services from Delphis.
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