"One of these days I'm going to get myself Analysed"

Apologies to "Taxi Driver", but I was reminded of the importance of the long-term use of Google Analytics, when a past client dropped their long-standing Analytics code for their site in a re-design. Bad move - losing years worth of data. Obviously it wasn't seen as important, and if you want just 5 reasons why it IS, read this! 5 tips for using Google Analytics