Sunday, October 14, 2007

Google still dominates....

A recent BBC article reported that Google 'users performed more than 37 billion searches via Google, more than all the other major search engines combined...'

Nothing new there - our recent e-marketing seminar emphasised Google's dominance and the importance of optimising for it.

What was interesting though was that "...the study revealed that most search activity happens in the Asia-Pacific region, which includes countries such as China, Japan and India.

More than 258 million unique users in the region carried out 20.3 billion searches in August, said comScore.

Europe had the second largest total of searchers (210 million), followed by North America (206 million)."

Indeed, that China's and Korea's NHN ranked alongside Google and Yahoo suggested that we start thinking of those search engines... and of region-specific ones as well.

The top search engines are:

Google sites 37 billion searches
Yahoo sites - 8.5 billion
Baidu 3.2 billion
Microsoft sites 2.1 billion
NHN 2 billion
eBay 1.3 billion
Time Warner 1.2 billion
Ask 743 million
Fox 683 million
Lycos 441 million
Total worldwide searches: 61 billion