Thursday, March 7, 2013

Insights from Trip Advisor's "Trip Barometer" Travel Report

Here are are few insights from the survey just released from Trip Advisor.
  • Globally, travelers look at an average of seven properties before booking an accommodation, with 55 percent of U.S. travelers considering 1-5 options, and 26 percent considering 6-10. 
  • The top three decision making factors for global travelers are: price (76%), location (68%) and online reviews (44%). U.S. travelers agree. 
  • What deals will motivate U.S. travelers to book in 2013? Room discounts (79%), a free night's stay with booking (51%) and free Wi-Fi (45%). 

Tuesday, February 19, 2013

Tips for Managing your Business Facebook Page, Especially for Hotels!

Facebook Graph Search will change the way people research travel.  
According to Digital Travel Marketing company Vizergy, Here's what you can do to get ready:
What action should hotels take?
In short, build your fan base and have a consistently active and optimized Facebook page.  The busier the Facebook page, the better your search results will be.  Here are some specific ways to optimize your page:
  • Make sure your hotel’s name, description and location is accurate and updated.
  • Tag your hotel on every photo you post.
  • Include keywords about your hotel in posts and comments.
  • Maintain regular interaction with your fans through frequent posts and updates.
  • Encourage past, present and future guests via property level and email communication to participate on Facebook.
  • Incorporate special offers, contests, information on local attractions, etc. to increase interaction and shares amongst fans.
  • Read more here

Thursday, January 24, 2013