Thursday, February 5, 2009

Cloud computing

Cloud computing is a bit of a buzz-word (or rather phrase) at the moment, but what is it? Simply put, it's the concept that a collection of computers are used, over the Internet, for storage of data, running applications, and general web-based services.

The Net itself is a 'cloud', but the fast-growing trend of applications being used directly on the Web is a good example of using 'the cloud'. For instance, one can dispense with MS Office on your PC and use Google Docs, or for many of your word processing needs. Presuming you have a good internet connection, of course!

The big advantage of course is that your data is accessible from anywhere you're connected to the web. The cloud is also an ideal place to backup your data (see our post about online backups). It does raise the issue of how secure and trustworthy a service is, especially given the number of new startups there are, vying for your attention. But the big guys (Google, Microsoft, Zoho) all offer services that can help you get into 'the cloud'.

Facebook Users Are Getting Older

Despite the occasional misuse of the web as mentioned in a previous post (Facebook Scam), it is still the most cost-effective channel where small businesses can focus their marketing efforts.

Our recent infatuation with Facebook, and the marketing opportunities available there, is a result of the changes that have been taking place on this very popular social networking site.

Facebook is continuing to experience an outlandish growth rate.

Last month, the greatest percentage increase came from Women Aged 55 and older - a segment which has a lot of purchase power and decision-making clout.

"Nearly a quarter of all Facebook users are over 35 today - quite a change from Facebook’s roots as a social networking tool for college students just a few years ago."

This is why we continue to recommend that our clients set up Facebook Pages for their businesses.

Visit our Facebook page here: