Thursday, February 5, 2009

Facebook Users Are Getting Older

Despite the occasional misuse of the web as mentioned in a previous post (Facebook Scam), it is still the most cost-effective channel where small businesses can focus their marketing efforts.

Our recent infatuation with Facebook, and the marketing opportunities available there, is a result of the changes that have been taking place on this very popular social networking site.

Facebook is continuing to experience an outlandish growth rate.

Last month, the greatest percentage increase came from Women Aged 55 and older - a segment which has a lot of purchase power and decision-making clout.

"Nearly a quarter of all Facebook users are over 35 today - quite a change from Facebook’s roots as a social networking tool for college students just a few years ago."

This is why we continue to recommend that our clients set up Facebook Pages for their businesses.

Visit our Facebook page here:

No comments: