Wednesday, January 21, 2009

A Facebook scam

Watch out for a Facebook scam. It is apparently rare, but like any other popular web medium, people are using it to try to scam money from others. Read more about it here.

Whether it be via an e-mail or a website, if someones is asking for money from you (or promising you untold millions), treat it with a pinch of salt!

Friday, January 16, 2009

To Twitter or Not to Twitter?

Twitter this, Twitter that... there is a lot of hype about Twitter in the media and particularly in the internet marketing world. One of Twitter's greatest claims to fame so far is President-Elect Obama's use of it to announce his running mate; another is ordinary people covering the Mumbai hotel explosions.

But many people I talk to are just plain confused about Twitter. What IS it? How in the world can it be used to promote a business?

Well, this week two well-respected experts summarised the value of 'the Tweet'.

David Pogue of the New York Times offered his "Twittering Tips for Beginners" in his column. After witnessing first-hand the power of Twitter for getting an immediate answer to a question while judging a grant program, David saw the Twittering light. (Read his article here.) While admitting that Twitter can become a drain on your time, he concludes that Twitter is:
"... a brilliant channel for breaking news, asking questions, and attaining one step of separation from public figures you admire. No other communications channel can match its capacity for real-time, person-to-person broadcasting."

Brendon Sinclair of also had an epiphany about Twitter this week. In his Newsletter article entitled "Oh My Goodness, I Undestand Twitter" Brendon equates Twitter conversations to his wife's ability to talk endlessly to her friends about a piece of furniture -- he explains how these methods of communication are simply different ways of strengthening bonds and building relationships.

"That's what Twitter is -- a relationship builder, a brand builder, a communication tool, and much more."

It is a 'different way to communicate' and while some of us don't see it that way, as Brendon points out "it's working for them."

So on we go... Follow us on Twitter!

Thursday, January 8, 2009

Facebook Surpasses 150 Million Users per Month

Today the CEO of Facebook, Mark Zuckerberg, announced:
Facebook’s audience has now crossed the 150 million monthly active user mark. If Facebook were a country, it would now be the 8th most populous in the world. From Inside Facebook.

While many small business owners are still reluctant to jump into Facebook, surely gaining access to 150 million people on the web is nothing to scoff at!

Granted a large portion of Facebook users are younger citizens, but recent demographics from Facebook show a substantial growth in the 25+ age group.

So if you're not accessing this totally free source of potential visitors to your website, why not? Sign up for an account, then get started with a page for your small business today.

A good example of what you can do with a page can be seen on the one we created to promote Dominica, and the growth from 0 to 3,700 fans in just a few months is a testament to the potential Facebook offers.

    Sunday, January 4, 2009

    Our Web Traffic Report Card for 2008

    Now 2008 is over we can look back at website traffic for 2008 and compare with the previous year. And it looks great!

    Our flagship travel site had a total of 233,667 unique Visits (up from 173,157 in 2007). Page Views almost doubled, 807,771 (up from 467,217), and both the Avg. Time on Site (at 3:35 minutes) and the Pages per Visit (3.46) were up.

    Elsewhere on our network of sites, Visit-Dominica also showed healthy traffic stats - 111,611 Visits, 680,136 Pageviews, 3:53 minutes Avg. Time on Site and a very respectable 6.09 Pages/Visit.

    Having long-term traffic stats is essential - and looking at them regularly even more so!