Wednesday, May 19, 2010

The Right Profile (or Page)

Our recent seminar on Social Media Marketing emphasised the value of having a Facebook Page for your business. We showed the significance of a page over groups, and emphasised the importance of not using your personal profile for your business.

Nevertheless, people still use their own profile as their business 'listing' on Facebook. If that's the route you've chosen, be sure to check your privacy settings and ensure they are compatible with your goal of promoting your business! Specifically, make sure you're sharing key information publicly (such as contact details) without forcing people to be a Friend.

Monday, May 10, 2010

Google Revamps its Search Results

Last week Google released some major changes to the way it displays search results.

According to Google's VP of Search Products & User Experience Marissa Mayer said, "While we are constantly rolling out small changes and updates, today's changes showcase the latest evolutions in our search technology, making it easier than ever to find exactly what you're looking for."

The major changes include:
  • NewLeft Side Navigation that allows for searching in different types of results: images, videos, blogs books, etc.
  • Integration of 'Universal Search'
  • Expanded Search options - for example, search for images of kitchen sinks by colour
  • A smaller, cleaner logo
Good News

A search for 'Dominica' still returns our three Dominica sites in the top 10 results: