Monday, February 28, 2011

Google Goes Social

Last week Google made changes to the algorithm it use to display search results.

For the most part this update centered on reducing the power of 'spam' and 'link farms' in their search results. But they also rolled out a new feature which displays social search information from your friends on Blogger, Twitter, Flickr and other sites. You must be logged in to your Google account for this to work.

See how it works on this brief video:

Monday, February 14, 2011

Dirty Little Secrets of Search

A great article in The New York Times about Google Search... uncovering tricks used to gain top search engine positioning and discussing 'black hat' SEO techniques.