Monday, March 23, 2009

The New Facebook - Some Trips & Tricks

Since Facebook launched the 'new look' for their Home Page this month, many users have criticised its layout. But as with any change, there are pros and cons... and ways around it.

Changing the Look of Your Facebook Page

First, let's take a look at a few ways to change your the look of your new Facebook home page.

1) The following article from offers some tips on how to customise your facebook page. These include;
  • Hiding Friends you don't want to see
  • Grouping friends into Friend List
  • Change your default home page filter

Read the entire article here: 3 Tips for Customizing the New Facebook Home Page

2) And for those who want to return to the old look, Steve provides a summary of how to change it.

Sometimes we forget the whole point about using Firefox is that, with extensions, we can customise the surfing experience. The new Facebook 'design' is a good example; you can be sure that if others don't like it there will be an add-on to fix it.

Facebook Purity and Facebook Fixer can both be used to fix design issues with the new Facebook. Both are Greasemonkey scripts, so you'll need to install this first. But you'll be able to:

* hide annoying friends and their quiz obsessions
* hide the annoying 'Highlights' column
* and much more.

Advantages of the New Facebook Page

One of the strengths of the new Facebook setup is that it offers more power to those who have set up a Business Page.

From here on out, whenever you post to your Business Page, a feed will appear in the 'News Feed' of all of your Fans (unless they decide to 'Hide' it).

So use this opportunity to your advantage - give your Fans some brief, relevant information about your business - current specials, upcoming events, etc. They will see your information right in their Feed, giving you great access to you customers. Keep it brief & interesting - don't give them a reason to click the 'Hide' button!

Saturday, March 14, 2009

Convert PDF files to Word Docs!

This wonderful little site makes it easy to convert any PDF into a Word Document.

Best of all, it's free! Visit

Simply upload your file and it is converted and e-mailed back to you.

Wednesday, March 11, 2009

Going Green for Travel Businesses

How does "green thinking" affect a consumer's decisions when making travel plans?

A report just released by PhoCusWright reveals the following:

  • More than four out of ten U.S. travelers (44%) consider environmental impact to be important to them when planning travel

  • A majority of U.S. travelers (56%) are skeptical of what companies tell them about their green practices

  • Just under a third of travelers indicate a willingness to pay some sort of premium for green travel

  • Only 8% of green travelers believe it is easy to find green travel options

(From PhoCusWright Report here.)


These findings have a significant impact on the strategies used to market 'green vacations' to those looking for environmentally friendly and sustainable holidays.

  1. Establishing social credibility is more important than ever when trying to reach green travelers. Since many travelers are willing to pay a little more for green travel options, it is worth making the effort to convince them.
  2. Word-of-mouth marketing techniques are critical to success here, as they help bolster a company's social credibility.
  3. Make it easy for your potential visitors to get this information. Start with your current mailing list of past customers who already trust you and promote the green aspects of your business to them.

Use your website, blog and e-mail newsletters to tell your customers how green you are!