Facebook Graph Search will change the way people research travel.
According to Digital Travel Marketing company Vizergy, Here's what you can do to get ready:
What action should hotels take?
In short, build your fan base and have a consistently active and optimized Facebook page. The busier the Facebook page, the better your search results will be. Here are some specific ways to optimize your page:
Make sure your hotel’s name, description and location is accurate and updated.
Tag your hotel on every photo you post.
Include keywords about your hotel in posts and comments.
Maintain regular interaction with your fans through frequent posts and updates.
Encourage past, present and future guests via property level and email communication to participate on Facebook.
Incorporate special offers, contests, information on local attractions, etc. to increase interaction and shares amongst fans.