Monday, December 17, 2007

Will buying Google keywords boost my organic listing?

Simple answer: no, Google doesn't give your 'organic' (natural) listings a nudge just because you're spending money with them.

The better answer though is that if you're spending money on Adwords, it should be a prerequisite that you look long and hard at your site content (especially for content relating to those keywords) before you run a campaign. In doing so, that optimisation will in itself help your site's performance in Google irrespective of your Adwords.

Put simply, it would be inconceivable that anyone would run an Adwords campaign without first looking critically at your site for the keywords you're about to buy. Why? Well, if you think those keywords are important enough to buy, your site must be strong on those keywords!

Wednesday, December 5, 2007

The Webzine is launched

WebzineThe Dominica Hotel & Tourism Association launched the world's first destination web magazine today...

Sign-up for our exciting Destination Dominica webzine now...

8 Reasons to Blog...

Top reason to blog? This from VerticalResponse blog, of course!

Search Engine Rankings

Backlinking - The more you link back to your corporate domain you could get ranked higher in the search engines. Search engines like "backlinks" (for now anyway). Make sure you link from keywords that are meaningful in your posts. For instance if one of your keywords is "red lipstick" then link back to a page on your site from that keyword.

Categories - Flag each post or "tag" them with a popular keyword(s) or categories for the search engines to key on as well. Notice the (s) above? Put your posts in multiple categories so they can have multiple tags. The more the merrier.

Tuesday, December 4, 2007

e-marketing workshop

Presently preparing for tomorrow's e-marketing workshop. Here's the press release:

The Dominica Hotel & Tourism Association (DHTA) will sponsor an internet
marketing workshop titled “A Successful Approach to E-marketing", at the
Fort Young Hotel on December 5th at 9:30am. This initiative will coincide
with the launch of the new DHTA internet magazine or “webzine”. The DHTA
internet seminar will cover useful topics like designing an effective
website, how to market & promote your site, measuring the productivity of
your marketing initiatives, an effective web response system, the
appropriate reservation system for your operation, detecting internet fraud
plus much more.

This initiative was designed to help DHTA members to improve their overall
marketing and to optimize their marketing expenditures. The internet has
already transformed the leisure travel industry. It presently accounts for
the majority of holiday bookings; it is expected to dominate the industry
even more in the future. The web design and management team of Delphis will
join the successful, award winning team from Jungle Bay Resort & Spa to
share some “tricks of the trade” with other members of the Dominican tourism
industry. “This is the first time a successful Dominican hotel operator has
been willing to share such detailed marketing information with the rest of
the sector, and we are delighted to be part of it” says Steve McCabe of
Delphis. Sam Raphael and the Jungle Bay marketing team will provide
comprehensive information based on their cost effective, practical approach.

This is the first time the DHTA has been able to offer marketing training
using an actual working model as a guide. Hoteliers, other tourism related
providers, persons considering tourism ventures and even other businesses
and persons that depend on international business would benefit immensely
from this presentation.

Monday, December 3, 2007

Countdown to webzine

Wednesday morning see the launch of the Dominica Hotel & Tourism Association's exciting and innovative webzine, and we're still working hard on it. It's set to be the first of it's kind: a destination webzine.