Thursday, March 7, 2013

Insights from Trip Advisor's "Trip Barometer" Travel Report

Here are are few insights from the survey just released from Trip Advisor.
  • Globally, travelers look at an average of seven properties before booking an accommodation, with 55 percent of U.S. travelers considering 1-5 options, and 26 percent considering 6-10. 
  • The top three decision making factors for global travelers are: price (76%), location (68%) and online reviews (44%). U.S. travelers agree. 
  • What deals will motivate U.S. travelers to book in 2013? Room discounts (79%), a free night's stay with booking (51%) and free Wi-Fi (45%). 

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