Friday, November 23, 2007

And Don't Stop Blogging!

The Birth of a Blog

It's been just two weeks since we launched our blog, which we have dubbed a 'companion blog' to our popular destination website,

We are enormously pleased with the results. The traffic has grown steadily, as pictured in the graph below.

The blog is adding value to our website by enabling visitors to comment on hot topics. In addition, by providing 'deep links' to detailed information within our websites, visitors can always get more information on the blogged topic.

From a pure e-marketing standpoint, we couldn't be more pleased. Use of relevant tags, links from our websites and direct e-mail have all contributed to the birth of this blog.

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