That is why it is essential to have your Landing Page fine-tuned to visitor expectations.
What is a Landing Page? It is the webpage on your site that visitors reach after clicking on a Google AdWords Listing. Here are a few tips for creating a Landing Page that works!
Tips for a Successful Landing Page
- Be Consistent
Make sure the text on the page is consistent with what you are offering in your ad listing. If your Google Ad announces your "7th Night Free Package" be sure that this package information appears on the landing page.
- Have a clear Call to Action
Know what you want that visitor to do when they reach your page. Is it to make an online booking? To use the Skype button to call you? Or to download your latest Newsletter? Have a clear idea of your goal.
- Make it easy. Make it obvious!
Don't hide it or make your visitors scroll down the page to find what they're looking for. Put the most important information in the top portion of your webpage so they can see it immediately and click on it. Then you have successfully closed the deal.
Follow these tips for your Google AdWords Campaigns - and for all your advertising - and you will see much improved results!
Don't have a Google AdWords Campaign? Contact us to discuss how it can help your business.