Thursday, July 8, 2010

Google Search Trends in Travel

Here are the top consumer trends in searching for travel from Jane Butler, Google’s industry director for travel.
  • Research intensity has been increasing steadily. Travelers are consuming more content online before booking a trip.
  • Google has seen a 15 percent increase in site visits and 30 percent increase in search clicks prior to booking
  • Over half of business and personal travelers interact with online travel videos in all stages of their travel planning.
  • Consumers are booking their trips online closer to the travel date.
  • Travelers are searching more for local, point-of-interest-based information around a destination while planning for and during a trip.
Get the full story at Travel Agent Central.

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