Wednesday, June 6, 2007

The importance of web analytics

Just to emphasise how critical checking your site traffic using a package like Google Analytics is, I reproduce an abridged version of the following Reasons Why You Do NOT Need Web Analytics
"If you believe Web Analytics is overrated and your business could succeed without Web Analytics, then you're absolutely correct. Below are reasons why you don't Web Analytics integrated into your online campaign.

  • You don’t want to know where your visitors are coming from.

  • You don't care how much time visitors spend on your website.

  • Tracking hits is perfectly sufficient.

  • Dead Content? There can't be any dead content on your site.

  • Bounce rate sounds like a make believe metric.

  • Your time is better spent elsewhere rather than crunching data in order to measure the performance of our website.

  • You love the plateau in your website's traffic because concentrating on branded keywords is good enough.

  • Podcasts are the hippest thing, if you record they will come, so why measure the number of downloads.

  • Your development team should be adding enhancements not implementing web analytics.

  • Top Exit pages is a non-issue for your website, once visitors arrive they are going to purchase.

  • Who cares what paths visitors take or the length of their paths, as I said earlier, once they arrive, they are going to purchase.

  • Everyone understands English so it doesn't matter what country your visitors originate from.

  • Your site's probably not going to have repeat visitors anyways because they'll find everything they need the first time around.

  • You know that a PPC campaign's success is completely based upon click-throughs and impressions.

  • Internal Search? That's just there for show.

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