Search Engine Marketing, or SEM, is defined by Wikipedia as a form of Internet Marketing that seeks to promote websites by increasing their visibility in the Search Engine result pages (SERPs).
Several years ago, many of our clients thought all they needed to do was put a website on the internet and the business would start flowing.
In our small market here in Dominica, that was actually sometimes the case! We had plenty of clients who received bookings the first day their websites went live. One key to this success was that their brand new website was linked in from our network of high-traffic Dominica sites, such as avirtualDominica.com, so it brought traffic to their door immediately.
But these days, as more and more businesses go online, the competition has increased and everyone must work a little harder to grab the attention of a prospective customer.
That's where search marketing comes in. You have a website, but how do you make sure it gets listed well in the search engines for your keywords and that it brings traffic and clients your way?
You must stick to our Three Golden Rules:
1) Know Your Keywords - Know what your best keywords are and integrate them into the content and titles of your pages.
2) Content is King - Good Content is essential. It's what your customer is searching for in order to decide whether or not he will buy your product or service.
3) Link Building - The age old idea of networking is still critical in today's electronic marketplace: get good quality links from other websites to yours. This increases the quality of the visitor who reaches you and ultimately helps drive your site higher in the search engine rankings.
If you need help with these services, there are many qualified marketers out there. Visit our corporate website for more information about Search Engine Marketing Services from Delphis.