An e-mail was recently received by many locally about signing-up to a new regional tourism website. Closer inspection however showed the recommended fee was US$2,000. Well, you could donate as well. But it wasn't clear what you got for your money.
The first rule of Internet Advertising is 'Ask about the traffic'. It's the beautiful thing about the web - all sites capture a wealth of traffic statistics, and if an advertising medium can't - or won't - share with you, it's a huge red flag.