Customer Reviews Close the Deal

If there was any remaining doubt as to the high value of customer reviews in getting your hotel more bookings, this has put it to rest:

TripAdvisor Reviews Double Conversion Rates

Online shoppers who look at TripAdvisor hotel reviews on long-haul travel specialist Hayes & Jarvis site book trips at double the rate of online shoppers who have not seen the TripAdvisor reviews. Read full article at HotelMarketing.com

So if you aren't taking advantage of TripAdvisor.com -- or at least putting your customer testimonials on your website and linking to TripAdvisor - you could be missing out on a lot of business.